I bought a box of Post "grape-nuts" cereal yesterday. At 225nt for a 680g, I'm pretty sure I got the bad end of highway robbery. This morning when I got into the office, I quickly poured a bowl (actually a cup). The first thing that I noticed was that I didn't see any grapes or anything purple. But I figured maybe there's some flavouring hidden away in there. I poured some skim milk over it, and dug it. Nope. No grape flavour. So... where do you get off calling a cereal grape-nut without grape? The ingredients are: whole grain wheat flour, wheat flour, malted barley flour, salt, and dried yeast. The cereal is basically hard (like, worry-about-your-teeth hard) crunchy pellets with no traces of fruits.

-- time passes --

Ok, my online search found this Kraft website.

Grape-Nuts was so named because its inventor, Charles William Post, said that grape sugar was formed during the baking process and described the cereal as having a nutty flavor.

LIARS. The lot of them. This is false marketing. Charles William Post is a frickin' liar. They might as well have said "Charles William Post was eating grapes and scratching his nuts when he invented this overly boring cereal."

The image on the box shows a spoonful of grape-nuts with a blueberry and a couple of plump raspberries. In faded grey font at the right, it says "Enlarged to show texture. Serving suggestion." Oh, clearly they're aware of its obviously bland taste and suggest to mask it with delicious berries.

After finishing my cup o' cereal, I kind of felt a little sick. I should have stuck with my Museli. Cheaper and tastier... and has fruit.