Guess it was bound to happen: Adidas becomes the first company to put a computer chip into a shoe for mass marketing. The Adidas 1 analyzes the wearer's weight, speed, and surfaces and adjusts its cushioning support via a worm screw. Perhaps it was a matter of time before a shoe company decided to turn the traditional shoe into an electronic utility. There are only 60 of these shoes in Taiwan. I wonder how the market will take to it. Well... knowing Taiwanese people, in very little time, those 60 will be sold and there will be a line for the next 60. I wonder how much durability testing they've done. They can't claim "no moving parts" and wear and tear are always an issue with mechanical devices. Anyway, interesting stuff!