You see, deodorant should be applied to avoid smelling bad. This application should be in moderate amounts. There's a guy working in the lab where I am doing my M.Eng. project who must be feeding an entire deodorant stick into his armpit every day. He reeks of the smell. Every time he walks by me, I feel like gagging from the fumes emanating from his "fresh smelling" body. Ick. If companies advertise that their deodorants provide 24 hour long-lasting protection, this guy must be protected for 5 days from the same application. Maybe it'll be more barable on Friday.